This portable tape measure with a key chain applies inches and metric measurement with an extending length of 59 inches. All you need is an easy press on button then it will retract automatically. It can be used to measure clothes length, body height and everything whose length you need to know. Featuring a bio-fit grip and stylish design, it is perfect for trade shows, marketing campaigns as well as fundraising activities as a distribution. It is made of ABS and PVC. Custom logo is available.